MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03232nam a2200397 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250919002942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150416s2014 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118899021 |
| Qualifying information |
(hardback) |
| Terms of availability |
RM95.80 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201506251221 |
| Level of effort used to assign nonsubject heading access points |
haiyati |
| Level of effort used to assign subject headings |
201506251220 |
| Level of effort used to assign classification |
haiyati |
| Level of effort used to assign subject headings |
201506161146 |
| Level of effort used to assign classification |
hamudah |
| y |
04-16-2015 |
| z |
hamudah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| -- |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265.H758 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.H758 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hritzuk, Natasha, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Multi-screen marketing : |
| Remainder of title |
the seven thing you need to know to reach your customers across TVs, computers, tablets and mobile phones / |
| Statement of responsibility, etc. |
Natasha Hritzuk, Kelly Jones. |
| 246 18 - VARYING FORM OF TITLE |
|---|
| Display text |
spine title : |
| Remainder of title |
Multi-screen marketing. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken : |
| Name of producer, publisher, distributor, manufacturer |
Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 256 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 241-243) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
'Advertising is being transformed by the move from traditional TV spots and static advertising placements to'multi-screen' marketing, where consumers control their own flow of content through smartphones, tv's, tablets, and pc's. This is an unprecedented opportunity for marketers. This book explains why the secret to effective multi-screen marketing is NOT to focus on devices (tablets, mobile phones, and computers) but on the ways customers use them, in order to deliver the right screen with the right message in the right moment. Effective multi-screen marketing brings more relevance to consumers, and more value for marketers.The authors identify four main types of multi-screen customer behavior: Content Grazing, which occurs when consumers use two or more screens simultaneously to access separate or unrelated content. Quantum Leaping, which occurs when consumers start an activity on one screen and continue it on another. Investigative Spider-Webbing, where consumers view related content on two or more devices at the same time. Social Spider-Webbing, the mirror image of Investigative Spider-Webbing that is extroverted and focused on sharing and connecting. In addition to new research and data on how customers behave in a multi-screen world, the book includes real-world examples from marketers and companies who are embracing a consumer-centric approach to multi-screen marketing, and evoke ways companies can use technology in service to people, rather than the other way around'-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, Kelly, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Hritzuk, Natasha. |
| Title |
Multi-screen consumer |
| Place, publisher, and date of publication |
Hoboken : Wiley, 2014 |
| International Standard Book Number |
9781118900765 |
| Record control number |
(DLC) 2014002386 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16122896 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.1265.H758 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003584079 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
nh |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi dan Pengurusan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2015-03-04 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16122896 |
