MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01003nam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250913093932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981208s1983 xxua b 001 eng |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200408141210 |
| Level of effort used to assign nonsubject heading access points |
bedah |
| Level of effort used to assign subject headings |
200008071549 |
| Level of effort used to assign classification |
azman |
| Level of effort used to assign subject headings |
199910291132 |
| Level of effort used to assign classification |
staff |
| y |
08-18-1999 |
| z |
load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5823.S25 1983 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5823 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sandage, C. H. |
| Fuller form of name |
(Charles Harold), |
| Dates associated with a name |
1902- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising theory and practice / |
| Statement of responsibility, etc. |
C. H. Sandage, Vernon Fryburger, Kim Rotzoll |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood, Ill. : |
| Name of publisher, distributor, etc. |
R.D. Irwin, |
| Date of publication, distribution, etc. |
1983 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 509 p. : ill. ; 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fryburger, Vernon Ray, |
| Dates associated with a name |
1918- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rotzoll, Kim B. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10038656 |
| b |
2020-10-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5823.S25 1983 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000004103 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains dan Sumber Alam |
