MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03628nam a2200361Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930134534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130527s2012 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781856048064 (pbk.) |
| Terms of availability |
RM228.01 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1856048063 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201308201449 |
| Level of effort used to assign nonsubject heading access points |
rosli |
| Level of effort used to assign subject headings |
201308201449 |
| Level of effort used to assign classification |
rosli |
| Level of effort used to assign subject headings |
201308161529 |
| Level of effort used to assign classification |
hamudah |
| y |
05-27-2013 |
| z |
hamudah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTO |
| Transcribing agency |
UTO |
| Modifying agency |
UKMGB |
| -- |
YDXCP |
| -- |
CDX |
| -- |
XFF |
| -- |
NLE |
| -- |
OCLCO |
| -- |
YNK |
| -- |
STF |
| -- |
IXA |
| -- |
TXI |
| -- |
BTCTA |
| -- |
MCW |
| -- |
BWX |
| -- |
NGU |
| -- |
OMB |
| -- |
TTU |
| -- |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Z716.3.P68 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Z716.3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.P68 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Potter, Ned, |
| Dates associated with a name |
1980- |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The library marketing toolkit / |
| Statement of responsibility, etc. |
Ned Potter. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Library marketing tool kit. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Facet Publishing, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 218 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [201]-203) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : |
| -- |
About marketing -- |
| -- |
Seven key concepts for marketing libraries : |
| -- |
The seven concepts ; |
| -- |
Anchoring these ideas in marketing theory -- |
| -- |
Strategic marketing : |
| -- |
The marketing cycle ; |
| Miscellaneous information |
1. |
| Title |
Decide on your goals ; |
| Miscellaneous information |
2. |
| Title |
Market research ; |
| Miscellaneous information |
3. |
| Title |
Segmentation ; |
| Miscellaneous information |
4. |
| Title |
Set objectives ; |
| Miscellaneous information |
5. |
| Title |
Promotional activities ; |
| Miscellaneous information |
6. |
| Title |
Measurement ; |
| Miscellaneous information |
7. |
| Title |
Evaluation ; |
| -- |
8. |
| -- |
Modification -- |
| -- |
Developing a marketing plan -- |
| -- |
The library brand : |
| -- |
Quick definitions ; |
| -- |
What is library branding? ; |
| -- |
Visual identity ; |
| -- |
Merchandise ; |
| -- |
Slogans ; |
| -- |
Branding and marketing a converged library and IT service -- |
| -- |
Marketing and the library building : |
| -- |
Library design ; |
| -- |
Signs and displays ; |
| -- |
Marketing the library as space -- |
| -- |
An introduction to online marketing : |
| -- |
The library website ; |
| -- |
Search Engine Optimization (SEO) ; |
| -- |
Mobile websites ; |
| -- |
E-mail -- |
| -- |
Marketing with social media : |
| -- |
Do your patrons use social media? ; |
| -- |
General principles of marketing with social media ; |
| -- |
Twitter ; |
| -- |
Facebook ; |
| -- |
Blogs and blogging ; |
| -- |
Tumblr ; |
| -- |
Google+ ; |
| -- |
LinkedIn ; |
| -- |
Conclusion -- |
| -- |
Marketing with new technologies : |
| -- |
Quick definitions ; |
| -- |
Video marketing ; |
| -- |
Image sharing ; |
| -- |
QR codes ; |
| -- |
Geolocational apps ; |
| -- |
Web 2.0 catalogues and live chat ; |
| -- |
Podcasts Wikis ; |
| -- |
Slide sharing ; |
| -- |
Viral marketing ; |
| -- |
Technology and teenagers -- |
| -- |
Marketing and people : |
| -- |
Collaborating with people ; |
| -- |
Reaching people -- |
| -- |
Internal marketing : |
| -- |
The importance of internal marketing ; |
| -- |
Marketing to internal stakeholders ; |
| -- |
Marketing with internal stakeholders: co-operative promotion -- |
| -- |
Library advocacy as marketing : |
| -- |
National campaigns and localPromotingg ; |
| -- |
Pormoting your library incriticisme to citicism of libraries in general ; |
| -- |
Advocacy, positiveand possitive messages ; |
| -- |
The library media narrative ; |
| -- |
Trojan horse advocacy -- |
| -- |
Marketing special collections and archives : |
| -- |
Introduction ; |
| -- |
Access, access, access: marketing digital collections ; |
| -- |
Genealogy ; |
| -- |
Tailoring your marketing to fit the cultural landscape ; |
| -- |
Mounting and promoting a more traditional exhibition ; |
| -- |
Learning from museums ; |
| -- |
Crowdsourcing ; |
| -- |
Marketing audiovisual materials -- |
| -- |
A final word on marketing libraries -- |
| -- |
Appendix: Glossary of Web 2.0 tools and platforms. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
60263 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| General subdivision |
Libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Libraries. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1564330x |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
Z716.3.P68 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003530787 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rk4 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Sains Perpustakaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2013-01-05 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1564330x |
