MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02967nam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918190121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130301s2012 nju 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118176283 (pbk.) |
| Terms of availability |
RM45.93 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118176286 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201306111508 |
| Level of effort used to assign nonsubject heading access points |
rosli |
| Level of effort used to assign subject headings |
201305311128 |
| Level of effort used to assign classification |
ros |
| y |
03-01-2013 |
| z |
ros |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
| -- |
UKMGB |
| -- |
VP@ |
| -- |
SINLB |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
DLC |
| -- |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.55.S737 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.55 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.S737 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stratten, Scott. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
UnMarketing : |
| Remainder of title |
stop marketing. Start engaging / |
| Statement of responsibility, etc. |
Scott Stratten. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Rev. and updated. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 251 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Hierachy of buying -- A word on experts -- Trust gap -- Restaurant that didn't get it -- Cold calling -- Aiming your company at the bottom of the barrel -- Pull and stay -- Reasons why companies don't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn versu Google+ -- Socal media platforming -- HARO: platforming example -- The game has changed: immediacy and relevancy -- Publicized customer service -- Don't bank on the bold -- Seven deadly social media sins -- How Twitter changed my business -- Tassimo -- Local Twitter -- Domino's: word of mouth, mouths are moving ... -- Naked pizza -- Don't feed the trolls -- Tweetathon -- YOur website: old school versus new school -- Captchas -- Experience gap -- RAising and keeping the bar high: Cirque -- Stirring coffee -- Experince gap for small biz -- Using stop start continue -- Zappos -- Rockport -- FreshBooks -- Why you can't learn from millionaires -- Transparency and autheticity -- My transparency on Twitter -- Your transparency on Twitter -- Affiliates -- Testimonials -- Best sellers -- Why being a work-at-home mom is bad for business -- Hello? Walmart? -- Idea creation -- Idea delivery -- Doing in-person seminars -- Tele-seminars -- Tele-summits -- How and why I created a summit ebook instead -- Viral marketing -- Uncercover UnMarketing -- Putting it into practice -- Lush -- Trade shows -- Social media at trade shows -- UnNetworking: why networking events are evil -- The awesomeness of being a 2.0 author -- The UnTour -- The UnEnd. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Viral marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15581962 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.55.S737 2012 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003524175 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rk4 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi dan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2013-01-03 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b15581962 |
