MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01287nam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918165125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120905s2011 maua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781111836832 |
| Terms of availability |
RM269.04 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201311080958 |
| Level of effort used to assign nonsubject heading access points |
hayat |
| Level of effort used to assign subject headings |
201310041621 |
| Level of effort used to assign classification |
baiti |
| Level of effort used to assign subject headings |
201211050858 |
| Level of effort used to assign classification |
rahah |
| Level of effort used to assign subject headings |
201209261631 |
| Level of effort used to assign classification |
zaleha |
| y |
09-05-2012 |
| z |
Izzati |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM1221.N532t 2011 9HUKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM1221 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.N532t 2011 9HUKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM1221 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.N493 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newsom, Doug. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
This is PR : |
| Remainder of title |
the realities of public relations / |
| Statement of responsibility, etc. |
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Wadsworth Cengage Learning, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 369 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Wadsworth series in mass communication and journalism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Turk, Judy VanSlyke. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kruckeberg, Dean. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Wadsworth series in mass communication and journalism |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15465317 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HM1221.N532t 2011 9HUKM |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003511898 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
izzati/za |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Perpustakaan PPUKM |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial dan Kemanusian |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN PUSAT PERUBATAN UKM |
| -- |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2012-05-09 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b15465317 |
