Tourism-marketing performance metrics and usefulness auditing of destination websites (Record no. 506096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03593nam a2200325Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930132824.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111223s2010 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849509015 (electronic bk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201112231854 |
| Level of effort used to assign nonsubject heading access points | ruzita |
| y | 12-23-2011 |
| z | ruzita |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | G155.A1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | T68 2010 |
| 245 00 - TITLE STATEMENT | |
| Title | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Arch G. Woodside. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bingley, U.K. : |
| Name of publisher, distributor, etc. | Emerald, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xiv, 163 p.) : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Advances in culture, tourism and hospitality research, |
| International Standard Serial Number | 1871-3173 ; |
| Volume/sequential designation | v. 4 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aim C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Computer network resources |
| -- | Auditing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Social aspects. |
| 9 (RLIN) | 62241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Woodside, Arch G. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Advances in culture, tourism and hospitality research ; |
| Volume/sequential designation | v. 4. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/login?url=http://www.emeraldinsight.com/1871-3173/4">https://eresourcesptsl.ukm.remotexs.co/login?url=http://www.emeraldinsight.com/1871-3173/4</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1521994x |
| b | 2022-04-06 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Call number prefix | G155.A1 T68 2010 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003485421 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2011-10-12 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b1521994x |
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