Measurement and research methods in international marketing (Record no. 502401)
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| fixed length control field | 04277nam a2200349Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930132632.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111024s2011 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780520957 (electronic bk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201110241806 |
| Level of effort used to assign nonsubject heading access points | ruzita |
| y | 10-24-2011 |
| z | ruzita |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF1416 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .M43 2011 |
| 245 00 - TITLE STATEMENT | |
| Title | Measurement and research methods in international marketing |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bingley, U.K. : |
| Name of publisher, distributor, etc. | Emerald, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xi, 239 p.) : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Advances in international marketing, |
| International Standard Serial Number | 1474-7979 ; |
| Volume/sequential designation | v. 22 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : measurement and research methods in international marketing / Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor -- Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example / Adamantios Diamantopoulos, Petra Riefler -- Difference scores, analysis levels, and the (mis)interpretation of cultural distance / George R. Franke, John S. Hill, Jase Ramsey, R. Glenn Richey -- The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales / Joseph F. Rocereto, Marina Puzakova, Rolph E. Anderson, Hyokjin Kwak -- A multicountry advertising research framework : lessons learned from testing global consumer culture positioning / Shintaro Okazaki, Barbara Mueller, Sandra Diehl -- Stochastic frontier estimation in international marketing research : exploring untapped opportunities / Matthew E. Sarkees, Ryan Luchs -- Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value / Sascha Raithel, Sebastian Scharf, Charles R. Taylor, Manfred Schwaiger, Lorenz Zimmermann -- The state of methodological practice in international marketing research / Charles R. Taylor, C. Luke Bowen, Hae-Kyong Bang -- Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt, Siegfried P. Gudergan -- Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results / Marko Sarstedt, Jèorg Henseler, Christian M. Ringle -- Introduction to section II : regular articles / Shaoming Zou -- Consumer complicity across emerging markets / Peggy E. Chaudhry, Ronald Paul Hill, Stephen A. Stumpf, Goksel Yalcinkaya. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this volume addresses issues pertaining measurement and research methodology in an international marketing context. Written by a group of internationally renowned scholars, the papers address a broad range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. Others focus on the development and application of novel research methods, for example in the context of marketing efficiency measurement or international market segmentation. Collectively, the papers in this volume substantially further marketing knowledge and provide fruitful avenues for future research. As such, this volume is an invaluable asset to researchers, students and practitioners in this particular field. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 60390 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarstedt, Marko. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schwaiger, Manfred, |
| Dates associated with a name | 1963- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Charles R., |
| Dates associated with a name | 1961- |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9781780520940 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Advances in international marketing ; |
| Volume/sequential designation | v. 22. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/login?url=http://www.emeraldinsight.com/books.htm?issn=1474-7979&volume=22">https://eresourcesptsl.ukm.remotexs.co/login?url=http://www.emeraldinsight.com/books.htm?issn=1474-7979&volume=22</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b15181753 |
| b | 2022-04-06 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Call number prefix | HF1416 .M43 2011 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003481426 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2011-11-10 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b15181753 |
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