MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02167nam a2200433 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930132155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110701s2010 xxka ei 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781405161787 (set) |
| Terms of availability |
RM3,240.55 (7 vols.) (1 naskhah RM462.90) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201208031440 |
| Level of effort used to assign nonsubject heading access points |
hayat |
| Level of effort used to assign subject headings |
201208031438 |
| Level of effort used to assign classification |
hayat |
| Level of effort used to assign subject headings |
201207041558 |
| Level of effort used to assign classification |
lan |
| Level of effort used to assign subject headings |
201207031158 |
| Level of effort used to assign classification |
hendon |
| y |
07-01-2011 |
| z |
idah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5412.W538 ruj |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5412 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.W538 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Wiley international encyclopedia of marketing / |
| Statement of responsibility, etc. |
editors-in-chief : Jagdish N. Seth, Naresh K. Malhotra. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
International encyclopedia of marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
West Sussex : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
7 v. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This edition first published in 2011. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
vo1. 1. |
| Title |
Marketing strategyy / edited by Robert A. Peterson and Roger A. Kerin -- |
| Miscellaneous information |
vol. 2. |
| Title |
Marketing research / edited by Wagner A. Kamakura -- |
| Miscellaneous information |
vol. 3. |
| Title |
Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- |
| Miscellaneous information |
v. 4. |
| Title |
Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- |
| Miscellaneous information |
vol. 6. |
| Title |
International marketing / edited by Daniel C. Bello and David A. Griffith -- |
| Miscellaneous information |
vol. 7. Cumulative index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Encyclopedias. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Form subdivision |
Encyclopedias. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption (Economics) |
| Form subdivision |
Encyclopedias. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 9 (RLIN) |
47692 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing strategy ; |
| Number of part/section of a work |
vol. 1. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing research ; |
| Number of part/section of a work |
vol. 2. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Consumer behavior ; |
| Number of part/section of a work |
vol. 3. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Advertising and integrated communication ; |
| Number of part/section of a work |
vol. 4. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Product innovation and management ; |
| Number of part/section of a work |
vol. 5. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
International marketing ; |
| Number of part/section of a work |
vol. 6. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Cumulative index ; |
| Number of part/section of a work |
vol. 7. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15081333 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
RUJUKAN |
| Suppress in OPAC |
No |
| Call number prefix |
HF5412.W538 ruj |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003470731 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
ha |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Rujukan Umum |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2011-01-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b15081333 |
