MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01827nam a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918130229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110331s2011 nyub b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073378886 (pbk.) |
| Terms of availability |
RM347.58 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073378887 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201211021601 |
| Level of effort used to assign nonsubject heading access points |
zainol |
| Level of effort used to assign subject headings |
201106080918 |
| Level of effort used to assign classification |
rosli |
| Level of effort used to assign subject headings |
201106011450 |
| Level of effort used to assign classification |
rahah |
| Level of effort used to assign subject headings |
201103310951 |
| Level of effort used to assign classification |
rahah |
| y |
03-31-2011 |
| z |
rahah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
P90.D654 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
P90 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.D654 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
P90 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.D671d 2011 9 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Dynamics of mass communication : |
| Remainder of title |
media in transition / |
| Statement of responsibility, etc. |
Joseph Dominick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 482 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14985974 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
P90.D654 2011 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003460737 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rk4 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial & Kemanusiaan |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Program Psikologi, KKL |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN DR ABDUL LATIFF |
| -- |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2011-05-03 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14985974 |
