The SAGE handbook of international marketing (Record no. 470560)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03793cam a22003737a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250918123442.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101116s2009 caua sb 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857021007 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 11831106 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Sage Publications, Inc. |
| Note | http://www.sage-ereference.com |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| y | 11-16-2010 |
| z | nona |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Ch |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .S24 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| Edition information | 22 |
| 245 04 - TITLE STATEMENT | |
| Title | The SAGE handbook of international marketing |
| Medium | [electronic resource]/ |
| Statement of responsibility, etc. | edited by Masaaki Kotabe and Kristiaan Helsen |
| 246 10 - VARYING FORM OF TITLE | |
| Title proper/short title | International marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles ; |
| -- | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Theoretical paradigms, issues, and debates / Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization / Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment / Jonathan Doh and Terrence Guay -- Marketing and the global legal environment / Subhash Jain and Robert Bird -- Consumer cognition across cultures / Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization / Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues / V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights / Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing / Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances / Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry / Desislava Dikova and Keith D. Brouthers -- Exit strategies / Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy / Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy / Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products / Trichy V. Krishnan and Suman Ann Thomas -- Global branding / John Roberts and Julien Cayla -- Pricing in the global marketplace / Kristiaan Helsen -- Global communications / Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution / Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing / Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management / Thomas Brashear Alejandro -- The Internet and international marketing / Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics / Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization / Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace / Georges Enderle and Patrick E. Murphy. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Thousand Oaks, Calif. : |
| Agency responsible for reproduction | Sage Publications, Inc., |
| Date of reproduction | 2009. |
| Note about reproduction | Mode of access: World Wide Web. |
| -- | System requirements: Web browser. |
| -- | Access may be restricted to users at subscribing institutions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Helsen, Kristiaan. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Sage Publications, inc. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Sage eReference (Online service) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/login?url=http://sage-ereference.com/hdbk_intlmarket/">https://eresourcesptsl.ukm.remotexs.co/login?url=http://sage-ereference.com/hdbk_intlmarket/</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b14839246 |
| b | 2022-04-06 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003445321 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2010-03-11 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b14839246 |
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