MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01835nam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250913113952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981208s1971 xxk bi 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0140801839 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201901291041 |
| Level of effort used to assign nonsubject heading access points |
lan |
| Level of effort used to assign subject headings |
200803131252 |
| Level of effort used to assign classification |
aliah |
| y |
08-18-1999 |
| z |
load |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HC110.C6E33c 1971 9 [00002132602] |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HC110.C6 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
E35 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HC110.C6 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
E35c 1971 9 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour : |
| Remainder of title |
selected readings / |
| Statement of responsibility, etc. |
edited by A. S. C. Ehrenberg and F. G. Pyatt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harmondsworth : |
| Name of publisher, distributor, etc. |
Penguin Books, |
| Date of publication, distribution, etc. |
1971. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
384 p. ; |
| Dimensions |
18 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
includes index and bibliography : p. 371-372. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Regularities of behaviour, by A.S.C. Ehrenberg.--Brand-loyalty, by G.H. Brown.--Socio-economic factors, by R.E. Frank.--Market segmentation, by D. Yankelovich.--Mass-media, by J.M. Agostini.--Some coherent patterns, by A.S.C. Ehrenberg.--Indirect measurement, by M. Haire.--Brand images, by T. Joyce.--Motivation, by W. Alderson.--Advertising, by T. Joyce.--The analysis of demand, by F.G. Pyatt.--The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.--A dynamic theory, by R. Stone and D.A. Rowe.--Attitudes and expectations, by G. Katona.--A review, by R. Ferber.--Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.--Disaggregated demand, by A.S. Goldberger and M.L. Lee.--Goods aren't goods, by K.J. Lancaster. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ehrenberg, A. S. C. |
| Fuller form of name |
(Andrew Samuel Christopher), |
| Dates associated with a name |
1926- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pyatt, F. G. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1044354x |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HC110.C6E33c 1971 9 [00002132602] |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000046175 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Perubatan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN DR ABDUL LATIFF |
| -- |
|
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1044354x |
