MARC details
| 000 -LEADER |
|---|
| fixed length control field |
09138nam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918105608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091203s2009 enka b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412930048 (hbk.) |
| Terms of availability |
RM2,821.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412930049 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200912280940 |
| Level of effort used to assign nonsubject heading access points |
ariff |
| Level of effort used to assign subject headings |
200912031613 |
| Level of effort used to assign classification |
rasyilla |
| y |
12-03-2009 |
| z |
rasyilla |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
P91.3.M377 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
P91.3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M377 2009 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Mass communication research methods / |
| Statement of responsibility, etc. |
edited by Anders Hansen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
4 v. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Sage benchmarks in social research methods |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Volume 1. Asking the right questions (theory, history, traditions, context in mass communication research). Theory in media research / Oliver Boyd-Barrett -- The complementarity of qualitative and quantitative methodologies in media and communication research / Klaus Bruhn Jensen -- Media, culture and modern times : social science investigations / Graham Murdock -- Remarks on administrative and critical communications research / Paul Felix Lazarsfeld -- Media sociology : the dominant paridigm / Todd Gitlin -- Communication research : one paradigm, or four? / Karl Erik Rozengren -- The three paradigms of mass media research in mainstream communication journals / W. James Potter, Roger Cooper and Michel Dupagne -- The new revisionsim in mass communication research : a reappraisal / James Curran -- Mass communication research : asking the right questions / James D. Halloran -- Cultural compliance and critical media studies / Greg Philo and David Miller -- Researching media institutions, organisations, professionals and production. The history of media institutions. Finding data, reading patterns, telling stories : issues in the historiography of television / John Corner -- Problems and possibilities in the writing of broadcasting history / Asa Briggs -- Media professionals and media production. Participant observation : researching news production / Simon Cottle -- The research method / Philip Elliott -- News as purposive behavior : on the strategic use of routine events, accidents, and scandals / Harvey Molotch and Marilyn Lester -- Four approaches to the sociology of news / Michael Schudson -- Media gatekeeping / Pamela J. Shoemaker -- Research approaches / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan -- New(s) times : toward a'second wave' of news ethnography / Simon Cottle -- Holism, communion and conversion : integrating media consumption and production research / David Deacon -- Volume 2. Researching media institutions, organisations, professionals and production (continued). Political economy (media institutions). The political economy of communications / Janet Wasko -- Communications policy research. Facing in : researchers and academia / Sandra Braman -- Media policy paradigm shifts : toward a new communications policy paradigm / Jan van Cuilenburg and Denis McQuail -- Researching media content and representation. Content analysis. Overview of media research methodologies : media output / Barrie Gunter -- Reflections : ethnographic content analysis / David L. Altheide -- Two approaches to the study of advertisements / William Leiss, Stephen Kline and Sut Jhally -- Reading the news / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan -- Semiotics and discourse analysis. Semiotic analysis / Arthur Asa Berger --'Suit, tie and a touch of juju' : the ideological construction of Africa : a critical discourse analysis of news on Africa in the British press / Heather Jean Brookes -- How to view commercials / Paul Rutherford -- Discourse analysis / Rosalind Gill -- Structural and narrative analysis. Narrative and genre / Horace Newcomb -- Structural analysis and mass communication / Olivier Burgelin -- Introduction to the structural analysis of narratives / Roland Barthes -- Narrative strategies in television science : a case study / Roger Silverstone -- Re(de)fining narrative events : examining television narrative structure / Michael J. Porter, Deborah L. Larson, Allison Harthock and Kelly Berg Nellis -- Volume 3. Researching media content and representation (continued). Framing analysis. The constructionist approach to framing : bringing culture back in / Baldwin Van Gorp -- The framing project : a bridging model for media research revisited / Stephen D. Reese -- Framing : toward clarification of a fractured paradigm / Robert M. Entman -- Cascading activation : contesting the White House's frame after 9/11 / Robert M. Entman -- Getting framed : the media shape reality / Charlotte Ryan -- The power of a frame : an analysis of newspaper coverage of tobacco issues : United States, 1985-1996 / Claudia L. Menashe and Michael Siegel -- The empirical approach to the study of media framing / James W. Tankard, Jr. -- Linguistic and rhetorical analysis. An integration of corpus-based and genre-based approaches to text analysis in EAP/ESP : countering criticisms against corpus-based methodologies / Lynne Flowerdew -- Corpus linguistics and critical discourse analysis : examining the ideology of sleaze / Debbie Orpin -- Figures of rehetoric in advertising language / Edward F. McQuarrie and David Glen Mick -- From'politically correct councillors' to'Blairite nonsense' : discourses of'political correctness' in three British newspapers / Sally Johnson, Jonathan Culpeper and Stephanie Suhr -- Tampering with nature :'nature' and the'natural' in media coverage of genetics and biotechnology / Anders Hansen -- The meanings of'risk' : a view from corpus linguistics / Craig Hamilton, Svenja Adolphs and Brigitte Nerlich -- Visual analysis. Analysing visuals : still and moving images / Simon Cottle -- Rhetoric of the image / Roland Barthes -- The determinations of news photographs / Stuart Hall -- Building the world's visual language : the increasing global importance of image banks in corporate media / David Machin -- Taking television seriously : a sound and image bite analysis of presidential campaign coverage, 1992-2004 / Erik P. Bucy and Maria Elizabeth Grabe -- Researching media and communication in society : consumption, audiences, politics, problems and pleasures. Five traditions in search of the audience / Klaus Bruhn Jensen and Karl Erik Rosengren -- The challenge of changing audiences : or, what is the audience researcher to do in the age of the internet? / Sonia Livingstone -- Audience and readership research / Jenny Kitzinger -- Survey research. Survey research / Pamela J. Shoemaker and Maxwell E. McCombs -- The BBC internet study : general methodology / Stian Reimers -- Volume 4. Researching media and communication in society : consumption, audiences, politics, problems and pleasures (continued). Focus group research. The focused interview / Robert K. Merton and Patricial L. Kendall -- The methodology of focus groups : the importance of interaction between research participants / Jenny Kitzinger -- From focus groups to editing groups : a new method of reception analysis / Brent MacGregor and David E. Morrison -- Rethinking the focus group in media and communications research / Peter Lunt and Sonia Livingstone -- Selected key models in media audience and influence research. Cultivation analysis. Growing up with television : the cultivation perspective / George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli -- Agenda-setting. The agenda-setting function of mass media / Maxwell E. McCombs and Donald L. Shaw -- Reception analysis. Patterns of involvement in television fiction : a comparitive analysis / Tamar Liebes and Elihu Katz -- Uses & gratifications. Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin -- Political and public opinion influence. The media, public opinion, and political action / Holli A. Semetko -- Television, public opinion and the war in Iraq : the case of Britain / Justin Lewis -- Effects of news coverage on policy attention and actions : a closer look into the media-policy connection / Itzhak Yanovitzky -- Constructionism. The rise and fall of social problems : a public arenas model / Stephen Hilgartner and Charles L. Bosk -- Media discourse and public opinion on nuclear power : a constructionist approach / William A. Gamson and Andre Modigliani -- Doing communication research : sources & resources, the research process. Using data archives for secondary analysis / Clive Seale -- Dealing with documentation / David Deacon, Michael Pickering, Peter Golding and Graham Murdock -- Mass media research and the internet / Roger D. Wimmer and Joseph R. Dominick -- Reaching conclusions, evaluating the research, writing the report / Ina Bertrand and Peter Hughes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hansen, Anders, |
| Dates associated with a name |
1957- |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1462896x |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
P91.3.M377 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003423282 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
maa |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Pusat Pengajian Media dan Komunikasi |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2009-03-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1462896x |
