MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01656ngm a2200409 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930125943.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090902s2009 ilu025 g s 0vleng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1557405360 |
| Terms of availability |
RM 348.48 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200910011327 |
| Level of effort used to assign nonsubject heading access points |
rosma |
| Level of effort used to assign subject headings |
200909021226 |
| Level of effort used to assign classification |
hendon |
| y |
09-02-2009 |
| z |
fakrul |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M37 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing's 4 Ps |
| Medium |
[videorecording] : |
| Designation of section/part/series (SE) [OBSOLETE] |
the consumer angle / |
| Statement of responsibility, etc. |
producer, Judy Jennings ; writers, Kari McCarthy, Jeffrey Schrank ; director, Kirk Fagerland |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing's four Ps |
| Medium |
[videorecording] : |
| Remainder of title |
the consumer angle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Ill. : |
| Name of publisher, distributor, etc. |
Learning Seed, |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (25 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title screen |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The teaching guide for this program is available at www.learning seed.com |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Editor, Bill Killian |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Students learn the traditional four Ps of marketing strategy -- product, place, price and promotion; and more importantly, how a focus consumer is at the core of them all, or should be |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD Format |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
With English subtitle |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
60389 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jennings, Judy, |
| Relator term |
production |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, Kari |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schrank, Jeffrey |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fagerland, Kirk, |
| Relator term |
direction |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Learning Seed Company |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14582338 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
MEDIA |
| Suppress in OPAC |
No |
| Call number prefix |
dvd HF5415 .M37 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003418377 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rmh |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial & Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2009-02-09 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14582338 |
