Marketing management : (Record no. 367147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00924nam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930121539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1995 xxua 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471600024 |
| Terms of availability | RM45.33 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200602271016 |
| Level of effort used to assign nonsubject heading access points | asmany |
| y | 02-27-2006 |
| z | asmany |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dalrymple, Douglas J., |
| Fuller form of name | (Douglas Jesse), |
| Dates associated with a name | 1934- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | strategy and cases / |
| Statement of responsibility, etc. | Douglas J. Dalrymple, Leonard J. Parsons |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 1983 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 984 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies |
| 9 (RLIN) | 62387 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parsons, Leonard J. |
| Fuller form of name | (Leonard Jon), |
| Dates associated with a name | 1942- |
| 9 (RLIN) | 44324 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b13685144 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Call number prefix | HF5415.13 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003322536 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Pengurusan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2006-01-02 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b13685144 |
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