MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01741cam a22002894a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914142414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040122s2004 xxua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0793186005 (6x9 hardcover) |
| Terms of availability |
RM93.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200604261232 |
| Level of effort used to assign nonsubject heading access points |
hamzah |
| Level of effort used to assign subject headings |
200604071206 |
| Level of effort used to assign classification |
mazarita |
| Level of effort used to assign subject headings |
200512211145 |
| Level of effort used to assign classification |
zarina |
| y |
12-21-2005 |
| z |
zarina |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LB2342.82.M67 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LB2342.82 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M67 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morrison, David A. |
| Fuller form of name |
(David Ashley) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing to the campus crowd : |
| Remainder of title |
everything you need to know to capture the $200 billion college market / |
| Statement of responsibility, etc. |
by David A. Morrison |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Ill. : |
| Name of publisher, distributor, etc. |
Dearborn Trade Pub., |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 249 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 233-239) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A few notes -- Going back to school -- Why college marketing? ('what's all the fuss?' -- College marketing : past, present & future, or, the rise and'semi-fall' of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through'big mother' -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned'insider' -- We want to hear from you! |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Universities and colleges |
| Geographic subdivision |
United States |
| General subdivision |
Marketing |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0413/2004001493.html">http://www.loc.gov/catdir/toc/ecip0413/2004001493.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1364872x |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
LB2342.82.M67 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003318715 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Program Kewangan/Pengurusan Risiko & Insuran |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-08-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1364872x |
