MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01776ngm a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914141804.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051004s2001 at 023 g s00 v|eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
RM306.31 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200608081439 |
| Level of effort used to assign nonsubject heading access points |
norliah |
| Level of effort used to assign subject headings |
200606061634 |
| Level of effort used to assign classification |
norsiah |
| Level of effort used to assign subject headings |
200602151215 |
| Level of effort used to assign classification |
jumain |
| Level of effort used to assign subject headings |
200602151103 |
| y |
10-04-2005 |
| z |
mazarita |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HF5469.23.A8.M37 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HF5469.23.A8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
M37 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing for beginners |
| Medium |
[videorecording] : |
| Remainder of title |
a case-study in retail / |
| Statement of responsibility, etc. |
writer/producer, Matthew Lovering |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bendigo, Vic. : |
| Name of publisher, distributor, etc. |
Video Education Australasia, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (DVD) (23 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
12 cm. + |
| Accompanying material |
1 video support notes |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
two-dimensional moving image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
video |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
videodisc |
| Source |
rdacarrier |
| 511 ## - PARTICIPANT OR PERFORMER NOTE |
|---|
| Participant or performer note |
Narrator: Peter Kent |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Australia |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Retail trade |
| Geographic subdivision |
Australia |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovering, Matthew |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Video Education Australasia, |
| Relator term |
production |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13621981 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
MEDIA |
| Suppress in OPAC |
No |
| Call number prefix |
dvd HF5469.23.A8.M37 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003315853 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
ns |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial dan Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-04-10 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13621981 |
