Basic marketing : (Record no. 294983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909cam a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930113333.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011127s1981 ilua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | Hadiah |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 80085240 //r84 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| y | 11-27-2001 |
| z | trainer |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome). |
| 9 (RLIN) | 49852 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | R.D. Irwin, |
| Date of publication, distribution, etc. | 1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 762 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brogowicz, Andrew A. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12945316 |
| b | 2019-11-13 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000306179 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Pengurusan dan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2001-01-11 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b12945316 |
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