Spending advertising money (Record no. 255834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01103nam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250914090932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991027s1975 xxk 00 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 76-362083 //r843 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0220670242 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 401555 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200308221315 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 200306110227 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 199910271145 |
| Level of effort used to assign classification | staff |
| y | 08-18-1999 |
| z | load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Broadbent, Simon, 1927- |
| 245 10 - TITLE STATEMENT | |
| Title | Spending advertising money |
| Statement of responsibility, etc. | : an introduction to media planning, media buying and the uses of media research / by Simon Broadbent |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Business Books, |
| Date of publication, distribution, etc. | 1979 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 381 p. : ill. ; 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | 1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Costs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Research |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12546902 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Call number prefix | HF5827 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000262687 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Sains Pembangunan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b12546902 |
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