Introduction to marketing, advertising and public relations / (Record no. 255050)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00971nam a2200301 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250914090904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991018t19891989 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333407164 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201704101547 |
| Level of effort used to assign nonsubject heading access points | asrul |
| Level of effort used to assign subject headings | 199910181737 |
| Level of effort used to assign classification | staff |
| y | 10-18-1999 |
| z | staff |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | UKM |
| Description conventions | rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.J45 1989 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .J45 1989 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing, advertising and public relations / |
| Statement of responsibility, etc. | Frank Jefkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Macmillan Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1989. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 290 pages ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12538759 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5415.J45 1989 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000261814 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Ekonomi dan Pengurusan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 1999-05-10 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b12538759 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i15914665 | 5 | HF5415.J45 1989 | 00000984399 | 13/09/2025 | 1 | 13/09/2025 | AM |