Images and marketing : (Record no. 104150)

MARC details
000 -LEADER
fixed length control field 00976nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250913132854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981208s1971 ilu b 000 0 eng
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201302071159
Level of effort used to assign nonsubject heading access points rosma
y 08-18-1999
z load
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) Z7164.M18W29 zz
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) Z7164.M18
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) W92 zz
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wyckham, Robert G.
245 10 - TITLE STATEMENT
Title Images and marketing :
Remainder of title a selected and annotated bibliography /
Statement of responsibility, etc. compiled and edited by Robert G. Wyckham, William Lazer, William J.E. Crissy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. American Marketing Association,
Date of publication, distribution, etc. 1971
300 ## - PHYSICAL DESCRIPTION
Extent 58 p. ; 23 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title American Marketing Association. Bibliography series
Volume/sequential designation no.17
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Bibliography.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Form subdivision Bibliography.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lazer, William
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11023272
b 2021-05-28
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type RUJUKAN
Suppress in OPAC No
Call number prefix Z7164.M18W29 zz
914 ## - VTLS Number
VTLS Number vtls000106277
991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT)
a Rujukan dan Am
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library PERPUSTAKAAN TUN SERI LANANG
Operator's initials, OID (RLIN) 1999-05-08
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) Printed Books
Language English
Country
-- 0
-- .b11023272
Holdings
Withdrawn status Lost status Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    n.2     PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG PILIH SIMPAN-P. TUN SERI LANANG (ARAS 2) 12/11/2019 - 0.00 .i12342981   Z6164.M18W92 zz 00008046598 00000544058 13/09/2025 1 13/09/2025 RUJUKAN
    1     PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG PILIH SIMPAN-P. TUN SERI LANANG (ARAS 2) 12/11/2019 - 0.00 .i12342993   Z7164.M18W92 zz 00008046599 00000544055 13/09/2025 1 13/09/2025 RUJUKAN
    n.1     PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) 12/11/2019 - 0.00 .i12342968   Z7164.M18W29 zz 00000008796 13/09/2025 1 13/09/2025 RUJUKAN
    2     PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) 12/11/2019 - 0.00 .i1234297x   Z7164.M18W29 zz 00000008797 13/09/2025 1 13/09/2025 RUJUKAN

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