How to advertise and promote your retail store /
Cassell, Dana K.
How to advertise and promote your retail store / Dana K. Cassell. - New York : American Management Associations, 1983. - 202 p. : ill. ; 24 cm.
Includes index.
83-16201
Advertising.
Sale promotion.
How to advertise and promote your retail store / Dana K. Cassell. - New York : American Management Associations, 1983. - 202 p. : ill. ; 24 cm.
Includes index.
83-16201
Advertising.
Sale promotion.
