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How children learn to buy : the development of consumer information-processing skills /

Ward, Scott, 1942-

How children learn to buy : the development of consumer information-processing skills / Scott Ward, Daniel B. Wackman, Ellen Wartella. - Beverly Hills : SAGE Publications, 1977. - 271 p. ; 22 cm. - People and communication ; v.1 .

Bibliography : p. 193. Includes index.

ISBN: 080390424X

Subjects--Topical Terms:
Youth as consumers.
Television and children..
Television advertising

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How children learn to buy : the development of consumer information-processing skills /

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