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High technology marketing management /

Rexroad, Robert A., 1924-

High technology marketing management / Robert A. Rexroad - New York : Wiley, 1983 - xiv, 219 p. ; 24 cm.

'A Ronald Press publication.'

Includes index

Subjects--Topical Terms:
Marketing management--United States
Technology--United States--Marketing
Government purchasing--United States

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