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Health care marketing plans : from strategy to action /

Hillestad, Steven G.

Health care marketing plans : from strategy to action / by Steven G. Hillestad and Eric N. Berkowitz. - Homewood, Ill. : Dow Jones-Irwin, 1984. - 191 p. : ill. ; 23 cm.

ISBN: 0870944622

Subjects--Topical Terms:
Medical care--Marketing.
Strategic planning.
Health services administration.
Marketing of Health Services.

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Health care marketing plans : from strategy to action /

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