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Handbook of selling : psychological, managerial, and marketing bases /

Grikscheit, Gary M, b.1940

Handbook of selling : psychological, managerial, and marketing bases / Gary M. Grikscheit, Harold C. Cash, W.J.E. Crissy - New York : Wiley, 1981 - xxi, 671p. : ill. ; 25 cm. - Ronald series on marketing management .

'A Ronald Press publication.' Includes index

Bibliography: p.484-495

ISBN: 0471044822

LCCN: 80-19371

Subjects--Topical Terms:
Selling

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Handbook of selling : psychological, managerial, and marketing bases /

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