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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Bearden, William O., 1954-

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley. - Newbury Park : SAGE Publications, 1993. - 352 p. ; 29 cm.

ISBN: 0803951558

LCCN: 92-45241

Subjects--Topical Terms:
Marketing research.
Consumer behavior--Research.

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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