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Handbook of marketing research /

Ferber, Robert, 1922-

Handbook of marketing research / Robert Ferber, editor-in-chief. - New York : McGraw-Hill, 1974. - 1 v. (various pagings) : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0070204624

LCCN: 73-012967

Subjects--Topical Terms:
Marketing research--Handbooks, manuals, etc

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