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Handbook of innovative marketing techniques /

Seltz, David D.

Handbook of innovative marketing techniques / by David D. Seltz - Reading, Massachuset : Addison-Wesley, 1981 - xi, 329 p. : ill. ; 28 cm.

ISBN: 0201076179 19.95 est

LCCN: 79-027415

Subjects--Topical Terms:
Marketing
Sales promotion

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