The Handbook for focus group research /
Greenbaum, Thomas L.
The Handbook for focus group research / Thomas L. Greenbaum - revised and expanded edition. - New York : Lexington Books, 1993. - 222 p. : ill. ; 24 cm.
Rev. ed. of : The practical handbook and guide to focus group research, 1988.
0669277991
Marketing research.
Focused group interviewing.
The Handbook for focus group research / Thomas L. Greenbaum - revised and expanded edition. - New York : Lexington Books, 1993. - 222 p. : ill. ; 24 cm.
Rev. ed. of : The practical handbook and guide to focus group research, 1988.
0669277991
Marketing research.
Focused group interviewing.