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The group depth interview : principles and practice /

Goldman, Alfred E.

The group depth interview : principles and practice / Alfred E. Goldman & Susan Schwartz McDonald. - Englewood Cliffs, N. J. : Prentice-Hall, 1987. - x, 197 p. ; 24 cm.

Includes index.

ISBN: 013365396X

LCCN: 86-22571

Subjects--Topical Terms:
Interviewing in marketing research.

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The group depth interview : principles and practice /

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