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The great American blow-up: puffery in advertising and selling /

Preston, Ivan L., 1931-

The great American blow-up: puffery in advertising and selling / Ivan L. Preston - Madison : University of Wisconsin Press, 1975 - xvi, 368 p. ; 22 cm.

Includes bibliographical references and index.

ISBN: 0299067300

Subjects--Topical Terms:
Advertising--United States
Selling
Advertising laws--United States

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The great American blow-up: puffery in advertising and selling /

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