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Global marketing strategy /

Douglas, Susan P.

Global marketing strategy / Susan P. Dougla, C. Samuel Craig - New York : McGraw-Hill, 1995 - 554 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

ISBN: 0070134472 RM166.65

LCCN: 94-22706

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies

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