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Global marketing strategies /

Jeannet, Jean-Pierre

Global marketing strategies / Jean-Perre Jeannet, Hubert D. Hennessey - 2nd ed. - Boston : Houghton Mifflin, 1992 - xxiii, 899 p. : ill. ; 24 cm.

ISBN: 0395589037 RM194.38

LCCN: 91-72094

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies

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