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Global marketing management /

Kotabe, Masaaki

Global marketing management / Masaaki Kotabe, Kristiaan Helsen - New York : John Wiley & Sons, 1998 - 712 p. : ill. ; 27 cm.

ISBN: 0471592889 RM79.00

Subjects--Topical Terms:
Export marketing--Management
International business enterprises--Management

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