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AMA winter educators` conference : scientific method in marketing /

AMA winter educators' conference : scientific method in marketing / edited by Paul F. Anderson, Michael J. Ryan - Chicago : American Marketing Association, 1984 - 299 p. : ill. ; 29 cm. - Proceedings series / American Marketing Association .

ISBN: 0877571708

LCCN: 84-010989

Subjects--Topical Terms:
Marketing--Congresses
Marketing research--Congresses

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AMA winter educators` conference : scientific method in marketing /

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