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AMA Winter Educators Conference : marketing theory /

AMA Winter Educators Conference : marketing theory / edited by Russel W. Belk ... [et al.] - Chicago : American Marketing Association, 1987 - 411 p. : ill. ; 28 cm.

ISBN: 0877571856

LCCN: 87-000944

Subjects--Topical Terms:
Marketing--Congresses
Marketing research--Congresses

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AMA Winter Educators Conference : marketing theory /

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