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AMA winter educator`s conference : research methods and causal modelling in marketing /

AMA winter educator's conference : research methods and causal modelling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon - Chicago American Marketing Association, 1983 - 278 p. : ill. ; 28 cm. - Proceedings series / American Marketing Association .

ISBN: 0877571627

LCCN: 83-003713

Subjects--Topical Terms:
Marketing research--Mathematical models--Congresses
Marketing research--Statistical research--Congresses

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AMA winter educator`s conference : research methods and causal modelling in marketing /

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