Fundamentals of marketing /
Stanton, William J
Fundamentals of marketing / William J. Stanton - 7th ed. - New York : McGraw-Hill, 1984 - 697 p. : ill. ; 25 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographical references and indexes
83-13562
Marketing
Marketing--Case studies
Fundamentals of marketing / William J. Stanton - 7th ed. - New York : McGraw-Hill, 1984 - 697 p. : ill. ; 25 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographical references and indexes
83-13562
Marketing
Marketing--Case studies