Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, 1991. - 668 p. : ill. ; 25 cm.
International edition.
Includes bibliographical references and indexes.
0070609527
Marketing.
Marketing--Case studies.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, 1991. - 668 p. : ill. ; 25 cm.
International edition.
Includes bibliographical references and indexes.
0070609527
Marketing.
Marketing--Case studies.