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Fundamentals of marketing /

Stanton, William J

Fundamentals of marketing / William J. Stanton - 3rd. ed. - New York : McGraw-Hill, 1971 - 729 p. ; 25 cm.

Bibliography: p. 704-712

ISBN: 0070608482

LCCN: 70-136188

Subjects--Topical Terms:
Marketing

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