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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage /

Frontiers of advertising theory and research : a symposium honoring C. H. Sandage / edited by Hugh W. Sargent - Calif : Pacific Books, 1972 - 191 p. : port. ; 24 cm.

Papers presented at Allerton House, University of Illinois, on May 23-24, 1968.

Includes bibliographical references

ISBN: 0870151924

Subjects--Topical Terms:
Advertising
Advertising--Research
Advertising--Study and teaching

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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage /

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