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Formulation and implementation of competitive strategy /

Pearce, John A.

Formulation and implementation of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr - Homewood, Ill. : R.D. Irwin, 1982 - xiii, 366 p. : ill. ; 24 cm. - The Irwin series in management and the behavioral sciences .

Abridged version of: Strategic management

Includes bibliographical references and index

LCCN: 81-85471

Subjects--Topical Terms:
Corporate planning

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