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Focus group interviews : a reader /

Focus group interviews : a reader / edited by Thomas J. Hayes, Carol B. Tatham - 2nd ed. - Chicago : American Marketing Association, 1989 - 125 p. ; 27 cm.

ISBN: 0877572011

LCCN: 89-017500

Subjects--Topical Terms:
Interviewing in marketing research
Focused group interviewing

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Focus group interviews : a reader /

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