Financial dimensions of marketing management /
Mossman, Frank H. (Frank Homar)
Financial dimensions of marketing management / Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer - New York : Wiley , 1978 - xviii, 170 p. ill. ; 24 cm - Series on marketing management . - Series on marketing management .
'A Ronald Press publication.'
Includes bibliographical references and indexes
0471033766
Marketing management--Finance
Financial dimensions of marketing management / Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer - New York : Wiley , 1978 - xviii, 170 p. ill. ; 24 cm - Series on marketing management . - Series on marketing management .
'A Ronald Press publication.'
Includes bibliographical references and indexes
0471033766
Marketing management--Finance