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Financial dimensions of marketing : a source book /

Financial dimensions of marketing : a source book / compiled by Richard M.S. Wilson - London : Macmillan for the Institute of Cost and Management Accountants , 1981 - 2v. (336) p. ; ill. ; 24 cm.

ISBN: 0333257413 v.1 0333257421 v.2

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Finance

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Financial dimensions of marketing : a source book /

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