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Fashion sales promotion : the selling behind the sellling /

Philips, Pamela M.

Fashion sales promotion : the selling behind the sellling / Pamela M. Philips, Ellye Bloom, John D. Mattingly - New York : John Wiley & Sons, 1985 - 223 p. : ill. ; 25 cm. - Wiley retail fashion merchandising and management series . - Wiley retail fashion merchandising and management series .

ISBN: 0471861464

Subjects--Topical Terms:
Advertising--Fashion
Fashion merchandising

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