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Fashion advertising and promotion /

Winters, Arthur A.

Fashion advertising and promotion / Arthur A. Winters, Stanley Goodman - 5th ed. - New York : Fairchild Publications, 1978 - 246 p. : ill. ; 25 cm.

Includes index

Bibliography : p. 224-225

ISBN: 087005211X

Subjects--Topical Terms:
Advertising--Fashion--United States

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