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Exposure distribution models in advertising media /

Kishi, Shizue

Exposure distribution models in advertising media / by Shizue Kishi - Urbana : University of Illinois, 1983 - ix, 522 p. ; 22 cm.

Thesis (Ph.D.) - University of Illinois, 1983

Subjects--Topical Terms:
Advertising media planning

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Exposure distribution models in advertising media /

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