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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund - 3rd ed. - Chicago : The Dryden Press, 1989 - 824 p. : ill. ; 26 cm.

Includes bibliographies and indexes

ISBN: 0030229634

LCCN: 88-010847

Subjects--Topical Terms:
Marketing research

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