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Experimentation for marketing decisions

Cox, Keith K. (Keith Kohn)

Experimentation for marketing decisions / by Keith K. Cox and Benn M. Enis - international Textbook Co : Bucks 1973 - vi,120 p. 21 cm.

Includes bibliographical references.

ISBN: 0700202080

LCCN: 74-076404

Subjects--Topical Terms:
Marketing research

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Experimentation for marketing decisions

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